Business
Driven to Succeed
Racing teaches you a lot about what it takes to win, both on and off the track. In his three decades as a competitive NASCAR driver, Jimmie honed his ability to build strong, indomitable teams. He learned how to stay calm under pressure and make smart, thoughtful decisions without the luxury of time. He came to understand the critical importance of communication and never lost his desire to win, no matter what challenges lay ahead of him.
Now, Jimmie puts these strengths to use building successful partnerships and making strategic investments across a variety of industries.
Frank August
Frank August is an award-winning, small-batch bourbon distillery with a mission to evolve the identity of bourbon, taking the best of where we’ve been and projecting those ideals into where we have yet to go. Frank August is currently available in 13 states across the U.S.
Charlie Meatball Productions
In 2020, Jimmie launched Charlie Meatball Productions – a media company named after his beloved Jack Russell Terrier, Charlie Meatball. Throughout the years Johnson has been the subject of many docuseries’ highlighting his racing career and documenting many of his passion projects.
Commercial Real Estate/Hospitality
Jimmie actively invests in commercial and mixed-use real estate projects, including hospitality sector projects throughout the United States.
PetFolk
Petfolk is a modern vet practice built by vets who love pets, and it is dedicated to transforming the fragmented, understaffed veterinary industry by providing modern, accessible, professional pet care facilities accompanied by a proprietary technology and data platform for consumers. Petfolk launched in 2020 and currently operates in seven states across the U.S.
LEGACY MOTOR CLUB
LEGACY MOTOR CLUB is a professional auto racing club Jimmie launched with businessman and entrepreneur Maury Gallagher. With a unique title signifying a nod to car clubs of past eras, LEGACY M.C. is an inclusive club for all motorsport enthusiasts to celebrate the past and future legacies of its members, while competing for wins and championships at NASCAR’s elite level. With LEGACY M.C., Jimmie is building a destination for drivers, employees, mechanics, and engineers now and for generations to come.
“A legacy is more than what you leave behind. It’s something you build every day.” – Jimmie
